PAPAYA

About Rogue Kitchen & Wetbar

Rogue Kitchen & Wetbar is a local Vancouver icon, boasting two bustling locations on Broadway and in Waterfront Station. Their delicious food, vibrant atmosphere, exceptional service, and unique swagger are just a few things that make their restaurants stand out from the crowd.

The Challenges

1. Low reach & engagement;

2. Inconsistent social media identity;

3. Scattered accounts & diverging approaches;

4. No time to produce consistent & high quality content.

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Despite their excellent food and quality service, Rogue struggled to grow its social accounts and engage their audience in an industry where social media is everything. Rogue came to us with a straightforward mission: grow their social media, build brand loyalty, and boost organic reach.

The Strategy

To elevate Rogue's social media presence, our strategy at Papaya Marketing focused on harnessing their unique selling points and vibrant brand personality. We started by streamlining their online identity, ensuring consistency across all platforms through a detailed digital branding guide. This guide not only defined their brand voice and visual style but also included a strategic content calendar to facilitate the creation of high-quality, engaging content.

Recognizing the challenges of scattered accounts and diverging approaches, we unified their social media efforts into a single account, preventing both confusion and diluted audiences. We used interactive content, such as polls and giveaways, alongside user-generated content campaigns to boost organic reach and foster a community around the brand. We also introduced more human content to balance food- and drink-heavy pages.

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By showcasing Rogue's amazing food, high-quality service, and commitment to quality, we aimed to not only increase their social media following but also build a loyal customer base. Continuous monitoring and adjustments based on analytics ensured our strategy remained effective and responsive to evolving audience preferences, setting Rogue on a path to social media success.

The Results

Our tailored strategy for Rogue Kitchen & Wetbar delivered exceptional outcomes, transforming their social media presence. We created a 4680% increase in engagement and an 875% boost in reach, significantly broadening Rogue's digital footprint and audience interaction.

This strategy also cultivated a larger community around the brand, with followers soaring by 570% and profile visits up by 250%. We also achieved a monumental 35,000 impressions, significantly enhancing their online visibility.

These achievements highlight the effectiveness of our targeted approach, firmly establishing Rogue's enhanced presence in the digital space.